The Global Franchise Podcast

3 ways to up your franchising game, with leadership speaker Scott Greenberg

Franchising is about community. But for that community to operate efficiently, all members need to be at the top of their game. This goes for both franchisors and franchisees – everyone involved needs to understand how they can maximize the output of the network. 
So how do you go about doing that? Scott Greenberg, a multi-unit, award-winning franchisee (Edible Arrangements), leadership speaker, and published franchising author, believes that it’s all about perspective. Brands don’t necessarily need to invest millions of dollars to see instrumental change; it can be as simple as slowing down, taking a breath, and keeping a clear head. 
On this episode, we speak with Scott about the many other ways in which franchising professionals can be the best version of themselves, and discuss what it means to be a ‘wealthy franchisee’ – the concept behind Scott’s latest book, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar. 
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How franchisors can be servant leaders, with Ray Titus of United Franchise Group

Ray Titus has always lived and breathed franchising, with his father introducing him to the concept at a young age and Ray opening his first Signarama location at just 23 years old. 
But it wasn’t until he moved away from the ‘dog-eat-dog’ mentality that so many young entrepreneurs adopt, and stepped into a servant leader role, that United Franchise Group truly took off and became the international powerhouse that it remains today. 
On this episode, we speak with Ray about his rapid trajectory from first-time franchisee to CEO, and how unifying each of UFG’s 10 brands under one collaborative umbrella has helped each of its 1,600-plus franchisees to feel a part of something bigger. 
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How to foster a family-first fitness franchise, with Ty Menzies and Andy Peat of Snap Fitness

Many franchise brands project a ‘family-first’ philosophy, but when the times get tough, do they have what it takes to have the tough conversations needed with franchisees – as well as celebrating the victories? 
Ty Menzies, global CEO for Lift Brands, believes that Snap Fitness has exactly that. That’s what has allowed this 24/7 fitness provider to not only have thousands of sites open and in development around the world but also double-down on support for its growing network; as shown by the reacquisition of its U.K markets back in October of last year. 
On this episode, we’re also joined by Andy Peat, chief product officer for Snap Fitness, to talk all things innovation. That means new tech, new consumer-facing approaches, and a consolidation of the brand’s learnings throughout the pandemic. It hasn’t been an easy road to walk, but perseverance has led to a year that could be the brand’s biggest yet. 
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Improving one million lives through fitness franchising, with Stuart Cain of HITZone

When Start Cain left the corporate world and decided to create HITZone in 2015, he wasn’t motivated solely by profits or market domination. No, he decided that he wanted to improve the lives of one million people by introducing them to exercise; an ambition that still permeates this unique, boutique brand, even as it launches in overseas markets like the U.S. and Canada. 
By taking members on an “alternative fitness journey” with HITZone’s proprietary equipment, Cain has focused on a niche that has allowed for exponential, international growth. Growth is much more than just a buzzword in this case; three-times as many members joined last December compared to previous years, and HITZone’s customer base now varies from teenagers, all the way up to guests in their mid-70s. 
But what is this alternative fitness journey, and why has it attracted so many individuals previously averse to working out? And how will Cain continue on his journey towards motivating one million guests? Find out on this instalment of the Global Franchise Podcast. 
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Why Croatia should be your next international market, with Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association

When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia. 
With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed in all things franchising. 
On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry. 
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Everything you need to know about Wendy’s launching in the U.K., with Paul Hilder of Wendy’s

Whether you know it for its iconic square hamburgers or Twitter clapbacks, Wendy’s is a beloved restaurant brand that has taken the world by storm. Founded in Columbus, Ohio in the United States in 1969, the brand has now grown to a truly global name with some of the strongest brand recognition in the game. 
This year, Wendy’s will bring its high-quality, fan-favorite food and proven franchise system to the U.K., with an initial launch in Reading and subsequent development throughout the country. But with the world still gripped by the coronavirus pandemic, and uncertainty as a result, how will this established brand tackle the U.K. market entry? 
On this episode, we speak with Paul Hilder, SVP and managing director, Wendy’s Restaurants of Canada and United Kingdom, about how the brand is taking its biggest achievements from North America and transposing them across the pond. 
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How to create authentic franchise PR, with Sally Anne Butters and Lucy Archer of Rev PR

For some brands, public relations can seem like a marketing buzzword that crops up only on occasion. But for the real industry-leading franchises, a strong PR strategy is the backbone to both consumer awareness, and new franchisee acquisition. 
Nobody knows this more than Sally Anne Butters and Lucy Archer, whose public relations organization Rev PR has doubled its client base since last March when brands scrambled to solve problems presented by the pandemic.
On this episode, we speak with Sally and Lucy about the cornerstones of solid PR, and the pair share their essential tips that brands can start using from today, to ensure that they’re still a part of the conversation tomorrow. 
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Why you should invest in essential services, with Michael Pearce of Authority Brands

The term ‘essential service’ has gained traction this past year and has left the likes of ‘recession-proof’ in the dust. Some franchises previously listing the latter as a selling point struggled to conjure proof when the pandemic hit, but for names like those under the Authority Brands banner, the past year has only bolstered their success. 
On this episode of the podcast, we catch up with Michael Pearce, chief development officer for Authority Brands, to talk all things services. How has the group continued acquiring franchises during the pandemic? What does it look for when partnering with new brands? And how has it boosted those brands to industry-leading levels? Find out all of this and much more during our in-depth conversation. 
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